Case Knives

Our People Entertainment was tasked with bringing this project to life and fabricating this awesome, traveling overlander vehicle and experience on behalf of the client and embody the adventurous spirit, in line with cutting-edge explorer mentality. We told the story of Casse with an impeccably designed timeline, discovered how their fans use knives in their daily lives through fabricating a mobile interactive survey wall with questions about knife ownership, and let their fans answers create a handmade line chart with strings that could grow throughout the tour, we built custom mobile display cases as well as even created a fun photo moment where fans could take picture inside the “Largest Jean Pocket In The World.”

The entire build was designed with adaptability and ease of set up in mind as the tour would be done with just a single Case employee. We had to make it as easy as possible for him to set up and break down the entire activation while also catering to varying usable spaces at the tour stops, much of them unknown during the build.