Case Knives


This is Case Knives branded experience where customers, collectors, retailers and employees can come together to explore and learn about the brand.  It will make stops across the US at retailers like Smoky Mountain Knife Works and Shepherd Hills Cutlery, as well as other events, campgrounds and more. Case will take this opportunity to share their company history, and brand beliefs, while engaging guests with activities, giveaways and knife services.

Jeep Gladiator Specs/Upgrades




Gladiator Sport S



Our People Entertainment was tasked with bringing this project to life and fabricating this awesome, traveling overlander vehicle and experience on behalf of the client and embody the adventurous spirit, in line with cutting-edge explorer mentality. We told the story of Casse with an impeccably designed timeline, discovered how their fans use knives in their daily lives through fabricating a mobile interactive survey wall with questions about knife ownership, and let their fans answers create a handmade line chart with strings that could grow throughout the tour, we built custom mobile display cases as well as even created a fun photo moment where fans could take picture inside the “Largest Jean Pocket In The World.”

The entire build was designed with adaptability and ease of set up in mind as the tour would be done with just a single Case employee. We had to make it as easy as possible for him to set up and break down the entire activation while also catering to varying usable spaces at the tour stops, much of them unknown during the build.

  • Engine Specs: 3.6L V-6
  • Lift Height + Type: 2.5” Suspension Lift w/ Fox Shocks
  • Front Bumper: Go Rhino Rockline Front Bumper
  • Rear Bumper: Rough Country Tubular Rear Bumper
  • Running Boards: Go Rhino Dominator D6 Side Steps
  • Wheels: KMC Tempo 17×9
  • Tires: 35x12R17 Nitto Ridge Grappler
  • Tire Carrier: Fishbone In-Bed Tire Carrier
  • Bed Rack: Fishbone Offroad Tackle Rack Full Height
  • Rooftop Cases: SKB iSeries Waterproof Cases
  • Winch: Quadratec Q-Performance Stealth Winch 10,000lbs
  • Recovery Tracks: DV8 Traction Boards
  • Lights: Rough Country 20” LED Bar + 2” LED Cube Lights
  • Jerry Cans: Wavian 5.3 Gallon 20 Liter Jerry Cans
  • Lift: Hi-Lift HL484 PC Jack
  • TV Case: Storm Shell Outdoor TV Enclosure
  • TV: CINIOS Hurricane 43-inch 4K LED Outdoor TV
  • Pop Up Tents: 10’ x 10’ TentCraft Monarch Tent
  • Towing Capacity: 7,650 lbs.
  • Trailer Size: 6’x12’
  • Trailer Tire Size: Mud Claw Extreme M/T 32×11.50R15LT
  • Trailer Window Size: 36” x 60”
  • Awning: Overland Vehicle Systems Nomadic Awning 270 Awning
  • Hitch: BulletProof Hitches MD204 Class 4 Drop Hitch Receiver
  • Generator: Westinghouse iGen4500 Inverter Generator

Trailer Gladiator Specs/Upgrades

Trailer Size


Trailer Tire Size

Mud Claw Extreme M/T 32x11.50R15LT

Trailer Window

36” x 60”

  • Awning: Overland Vehicle Systems Nomadic Awning 270 Awning
  • Hitch: BulletProof Hitches MD204 Class 4 Drop Hitch Receiver
  • Full Trailer Wrap
  • 3’x5′ Concession Window
  • E-Track Storage System
  • 3500lb. torsion axle 
  • 32 inch mudterrain tires 
  • Black aluminum wheels
  • Generator – Westinghouse iGen4500
  • Front generator platform with aluminum cover
  • Side door with RV lock and cambar latch
  • Rear ramp door with spring assist close and cam bars
  • Fold down RV step at side door
  • Nudo with dry max floor and ramp
  • Insulated walls and ceiling
  • Aluminum wall and ceiling liner
  • Battery and box with battery charger
  • A/C unit with heat strip
  • 30 amp power package with (4) interior outlets and (1) exterior GFI outlet
  • Roof vent 
  • Extended hitch
  • Removable/adjustable coupler
  • Drop down stabilizer jacks